2017. Google Zoo Amsterdam
The Data Dress is a fashion concept by Ivyrevel. As part of their Coded Couture project, we developed an application that tracks your whereabouts and activities to generate a custom dress that is unique to you. The app uses Google’s Awareness API to tailor the design according to 7 location and context signals. The Data Dress learns about your lifestyle and proposes a custom fit based on your weather and activity levels. The app allows you to show even more of your lifestyles by generating personalized embellishments you can add to your dress based on types of places you visit.
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