For 10 years, IT leaders had been satisfied with the cheap and cheerful commodity clouds provided by first-movers Amazon and Microsoft. But by 2017, they were being asked to perform business transformation miracles with a cloud that couldn’t keep up. IBM seized the moment, using this campaign to draw a line under Amazon & Microsoft’s past dominance and to herald a new, more sophisticated chapter in cloud computing; a chapter in which IBM had the right to play, not just a larger, but a leading, role.
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