The B2B tech buyer’s consideration journey now starts in the living room, not the board room. Good news for Amazon, Microsoft and Google who have B2C products installed in millions of homes. But a challenge for IBM: a company focused purely on enterprise-grade technology. The ‘Hidden Portraits’ pop-up art gallery provided an experience of IBM’s B2B product in consumer life, without eroding its superiority over consumer technology. Its surprising portraits of famous figures and AI-powered photo booth drove a 273% rise in customer leads in the pilot area of New York.
在T站说说你的看法～