The new Sidekick 4G is specifically designed for social networking mavens. TEAK worked with advertising agency Conill to produce their online campaign for the Hispanic market, including shooting videos for pre-roll and rich-media banners. Playing off the campaign’s social theme, TEAK also created the Facebook “Mo-Sidekick” app. This app invited people to create a mosaic of their profile picture using their own photos, or photos from their friends’ albums — illustrating how “you” are made up of the friends in your network.
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