This spot is a spoof on a local Chicago auto empire's TV spots.
The 2 salesmen you see are long time fixtures for TV viewers in ChicagoLand.
I'm not from Chicago, so I had no idea who these guys were..but they were GREAT to work with and the local crew really enjoyed those guys.
The old beat-up Taxi cab had a severly modified trunk to allow our actor to climb inside and be seen thru the door cut behind the license plate. Also, the mechanism that launched the beer bottles out of that same hole actually worked!
I was the DP, Joe Scudiero [Champ Films] directed, Billy Nielsen ran steadicam.
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