TV spot for grocery store chain on the east coast. I was the DP, Jerry Pope was Director, Greg Pope of Two Popes was the Producer.
Shot in Richmond, VA with my RED ONE cameras and a few shots with Jerry's Canon 5D MK-2.
We went for an organic look to some of the lighting with moving light sources and hot backlight, trying to make something a bit more glossy in an otherwise very bland environment.
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