灵感

"THE DRESS" alzheimer PSA

2016年12月19日 00:12 ·
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Touching PSA: a daughter tries to give her father a glimpse of the past, tries to bring some memories out.
We shot this PSA at the Alois Alzheimer center..even the opening sequence with the dusty sun beams in the attic [where she pulls her late mom's wedding dress out of a chest]...we rented a hazer but the facility had a smoke alarm system that prevented us from using this device for the effect...so we ended up doing an old theatrical trick by stretching a 12'x'12' double net behind the actress and creating sun rays on the net with our lights!
Greg Newberry directed, Jamie Ferguson gaffed, Chuck Turner was key grip.
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