Google - Chrome Demo Lab

Google contacted TEAK to help introduce Chrome OS to early adopters and fans. Chrome OS keeps your data "in the cloud," so no matter what happens to your computer, all of your apps, documents and settings are safely stored.
To communicate this, we created a video named “Speed and Destroy.” It features a Google developer trying to design a poster for a friend’s lost cat on his Chrome notebook. Every time he takes a step in the process, his computer is whisked away by a lab tech and destroyed in an unexpected way. The developer then gets a new notebook and picks up exactly where he left off.
To further energize Google fans and developers, as well as to recruit pilot program participants, we built the Demo Lab website. The site invites users to “chat” with a lab tech, and suggest fun and entertaining ways to destroy notebooks running Chrome OS. Undisclosed keywords trigger videos of the destruction. Google fans have been working hard to guess words and reveal the 40 plus videos hidden within the experience.
Facebook and personal blogs were abuzz with people sharing keywords and talking about the campaign. To date, the “Speed and Destroy” and Demo Lab teaser videos have garnered more than a million views. Even the guys at “Will It Blend” joined in the destructive fun.