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Apple ~ iMac Pro ~ Behind The Scenes

2018年03月15日 00:03 ·
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Algorithmic Architecture.
Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits.
We created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.
See full project here: mvsm.com/project/imac-pro
CREDITS —
Concept, Design & Direction:
ManvsMachine
Client:
Apple
Audio:
Zelig
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