2013. BBH London
Soon after launching the AXE Apollo Space Academy, it became apparent that people were cheating to get themselves to the top of the leaderboard. So BBH created the AXE Click Farm. A way to beat the cheats at their own game. Players had to convince a room full of AXE girls that they were worthy of a trip to space by whatever means necessary.
The longer players kept the girls entertained, the more votes they received.
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