2016. Y&R New York
Dell Play Through is an augmented reality game that lets you play virtual golf throughout the City of Austin. Produced as part of SXSW for Dell’s Future Ready campaign, this innovative game transforms Austin into a data-driven golf course in which you can tee off while learning about the city’s most iconic locations. The game uses location data to emulate out-of-bound shots shots that hit nearby buildings, and real-time wind-speed data to influence the ball’s trajectory. Select your iron, swing your phone to shoot, and explore Austin in swinging style in this awesome AR production.
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