2014. Lemz Amsterdam
Sweetie is an ingenious Terres Des Hommes campaign against webcam child-sex tourism that has introduced more than a billion people to this little-known topic. Pretending to be a young Filipino girl called Sweetie, Lemz employed a computer-generated child model to track down online sex offenders using details offenders provided when Sweetie asked about their age, work and location. Lemz unmasked over 1,000 offenders in just two months and then worked with MediaMonks to create a global awareness campaign to scare of future offenders. Broadcasters around the world reported on Sweetie, reaching an estimated audience of over one billion.
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