2017. GE
To help GE pitch their products, we produced a ‘demo-in-a-briefcase’ which representatives can engage prospective clients with at events. The briefcase contains a scale model depicting four key industries GE is helping to transform. Using our accompanying tablet application, people can explore how GE could advance their business via AR animations that appear over the model. The animations show the difference GE’s digital services and solutions make, and allow people to learn more through product hotspots. By making GE’s innovations tangible, the briefcase offers a new perspective next to the boring banners and brochures that dominate the trade-fair floors.
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