2015. Mcgarrybowen
The Endless Road sees the Honda 2015 CV-R navigating a pigtail road in a seamless, infinitely looping film. Inspired by the Droste effect, the illusory production symbolises the CV-R’s longevity, performance, and commitment to quality. When shooting, real locations hindered the projects creativity, so a scale model was produced to ensure the film was seamless. The video utilised YouTube’s channel platform to visualise the time and weather of the viewer’s location.
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