2015. Proximity London
Our increasingly cashless society is quick and convenient but has raised a problem for charity organisations dependent on small cash donations. As a creative solution, Proximity and MediaMonks produced Hope Locker: a digital kit that fits inside existing swimming-pool lockers to raise money and awareness for WaterAid. Hope Locker is equipped with an interactive display that tracks how long people swim. Upon their return, it shows the sobering reality of children who died because of drinking dirty water in the same timeframe. With this new poignant perspective, swimmers are asked if they’re willing to donate their deposit to the cause.
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