2012. We Are Social
We Are Social was tasked with launching Team Messi, a global fan movement that marked the launch of the new Adidas Messi Collection. Fans from around the world are invited to play football alongside the world’s best in a highly personalised experience, bringing them closer to the man that plays the game with such beautiful and breathtakingly brilliant skill. To get the fan movement started, We Are Social asked MediaMonks for a digital campaign that could provide the inclusive interaction and breathtaking blockbuster production necessary to live up to a community centred around the greatest player of a generation.
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