2017. Leo Burnett Mexico
As the official sponsor of Mexico’s national football team — and unofficial sponsor of its supporters — Corona wanted to cast its support following the 2018 World Cup draw. Their film isn’t about football and fame, but about Luck, or the lack thereof. Because while the entire country believes Luck plays a major role, when asked, Luck tells us Mexico doesn’t need him. We produced Luck’s story across 10 different sets, including the legendary Azteca Stadium. Also looking after the post-production, we delivered a 60 and 40-second version, amassing and amazing over 20 million viewers in the first month.
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