2014. DDB & Tribal Amsterdam
As adidas prepared to unleash a battalion of new football boots during the 2014 FIFA World Cup, we built a power-packed ecommerce platform to promote four special boots dubbed the Battle Pack. The site is charged with motion graphics goodness that lead users to discover the details of each boot. Literally highlighting the boots’ distinct design features, the award-winning animations ensured the Battle Pack was ready for the world stage. The videos were in displayed in stadiums during the World Cup and Adidas stores around the world, amassing over one million views on social media.
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