Nike launch the 7th signature shoe for Kevin Durant. Kevin is clearly one of the most versatile players in the world using multiple ways to strike.
The key product story for the KD7 is ‘Relentless Attack’ which we used as our starting point for the creative. Our system spontaneously transitions between KD's calm state represented by the shoe, and his unpredictable attacking moves.
CREDITS —
Concept, Design & Direction:
ManvsMachine
Audio:
Echolab
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