Managing Director: John Keane
Creative Director: Michael Keenan
Senior Creative: Duncan Gleadhill
Account Manager: Rebecca Rodgers
Account Director: Victoria Hutchinson
Producer: StreetMonkey
Director: Robert James
Art Director: David Flynn
Client Personnel:
Commercial Director: Jason Hempton
Head of Marketing: Caroline Martin
Brand Manager: Suzanne McKay
The Lowdown:
The TV advertisement acts as the foundation of a longer term positioning campaign for Spelga, with this commercial communicating the great taste, quality and breadth of the Spelga range for the whole family. The advertising aims to increase saliency and consideration, while positioning Spelga yogurt as the product for a mother enjoying some ‘me time’ during her busy work and home life. The commercial, which will air on UTV, ITV Breakfast and Sky, reinforces the brand message of “The Real Taste of Home”.
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