The commercial is based on the insight that there is a bubbling of positivity in Northern Ireland.
It uses the Harp Angel to represent this positivity and to suggest that people look on ‘The Harp Side' of life.
The ad uses a series of different perspectives on situations that arise encouraging the viewer to see the positive outcome in any situation.
Outdoor, press and digital campaigns use the Harp Angel to comment on local and topical issues, again explaining how looking on ‘The Harp Side' can show you a different outcome.
Credits:
http://bit.ly/1gmJFzd
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