The interpretation:
The Blue Painting
Urdu/Nastaleeq - Na Main Na Mai - Shanta rasa
In blue and gold I watch the evening sky
Darken, till neither it
remains nor I.
Seth describes it as "neither I (remained) nor the wine (the Urdu mai)." Various hues of blue have been used to evoke the quietude of an evening.
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Client: Pernod Ricord
Brand: Absolut
Project: Vikram Seth
Agency: Ogilvy, Delhi
Creative Team : Antara Aneja, Jonathan George
A/c Mgmt.: Chirag Aga, Surojit Dev
Duration: 30Sec Film 2
Dir: Rahul Pande
Music: Headroom Studios
DOP: Kumar on 5D, Ashutosh on 7D
Editor: Rahul Sagar
Color Grading: Rahul Sagar
EP: Ashutosh Joshi
LP: Sanjay Sharma
Shot on Canon 5D & 7D DSLR
Post at Studio UnCommon.
uncommonsensefilms.com
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