The interpretation :
The green painting
Hindi/Devanagari - Pyasa Pyala - Shringar rasa
The emerald cup, the music high above,
The dreaming earth, all thirst for hidden love.
The vertical lines, Seth says, "continue into the lines of the musical staff. The 'pyasa pyala' itself can be faintly made out in the top left corner." The words 'piya-sa' in the lower left corner of the painting could mean 'kind of intoxicated', Seth says, referring to the 'sleeping' bottle. Or it could be "'like the beloved', referring to the mysterious bottle standing to the side of the solid couple."
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Client: Pernod Ricord
Brand: Absolut
Project: Vikram Seth
Agency: Ogilvy, Delhi
Creative Team : Antara Aneja, Jonathan George
A/c Mgmt.: Chirag Aga, Surojit Dev
Duration: 30Sec Film 1
Dir: Rahul Pande
Music: Headroom Studios
DOP: Kumar on 5D, Ashutosh on 7D
Editor: Rahul Sagar
Color Grading: Rahul Sagar
EP: Ashutosh Joshi
LP: Sanjay Sharma
Shot on Canon 5D & 7D DSLR
Post at Studio UnCommon.
uncommonsensefilms.com
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