Seldom it happens when we get to see two Indias so close! Over the years Bharat and India, have co-existed. Bharat being more traditional, holding on to its roots and believing in the conventions. On the other hand, India, has been the face of change, it’s the India which lives in cities, enjoys the best of amenities in the world and is at par with any other developed country.
These two worlds not only co-exist, they form an eco-system of sorts where both of them compliment, support, encourage and care for each other.

We instantly jumped aboard when we got a chance to tell one such story of this co-existence.

In the autumn of 2018, after rounds of conceptualizing, scripting, pitching and meetings we got the mandate to do this film for Invest India. How they have helped the age-old craft of cushion weaving to prosper in a small village of 2DO on the INDO-PAK border and how this craft has found a new market and appreciation in the form of retail giants-IKEA.

We knew that this was going to be an exciting project but little we knew that how less we knew about our country. It opened a new dimension for us in terms of colors, craft, skills and most importantly a masterclass on how to smile despite hot summers in the desert.
A project to cherish!
------------------------------------------------
Production House: UnCommonSense Films Pvt. Ltd.
Director: Kshitij Prakash
DoP: Amlan Datta
Executive Producer: Ashutosh Joshi
Producer: Amit Tripathi
Concept : Santanu Chakraborty
Lyrics : Kshitij Prakash, Santanu Chakraborty
Music: Shikhar Prasad, Wavegate Studios
Associate DoP: Viivek Pant
ACs: Sam Malia, Piyush Gwari, Devesh Dwivedi
Talent: Locals of 2DO Village, Rajasthan and Team Ikea Hyderabad
ADs: Shubham Garg, Rupal
Line Production: Sanjay Sharma, Mint Production
Line Production Team: Hemant Kumar, Ajeet Kashyap
Editor : Rahul Sagar
VFX : Maan Joshi
Colorist: Uday Oswal
Location Courtesy: 2DO village, Bikaner, Rajasthan and Ikea, Hyderabad
Lights : True Light
Lighting Team : Vidya, Munna
Camera Equipment : World Media Vision