优视云集

Born in Paris, where he lives and works

Creative director of Kenzo Perfums since 2000, photography is his first passion and he has developed a very personal approach to reportage through a mixture of  instinctive spontaneity and almost   manic precision in his compositions. The  results can be seen in a great deal  of  his pieces and exhibitions (With Kid Acne : Oiseaux de nuit, 2012. With  Véronique Durruty : Tour du monde des bouts du monde, 2008, Caliente, 2007, Afrique en parfums, 2006, Voyage aux pays des sens, 2005, Orient Impress, 2003, Extérieur nuit, 2002, Fleur de peau, 2002, Parfums de l’Inde, 2002, Rouge, 2001).

His relationship with  the image  is inspired by the great names of humanistic and travel photography . He deliberately refuses to be part of the cold era of calculations and retouching  up to the point of rejecting the chance to light  his subjects, seeking out the surprises created by the natural light instead of constructing  his images. In other words the real soul of his pictures comes form   creatives accidents .

This is the  concept that he has applied to advertising, not least in his in international campaigns for Kenzo perfumes for more than 10 years now

Afterwards he turned to  writing. He has written several novels ,three of which have seen the light of day (L’envoyé, 2011, Mon enfance est un plat qui se mange froid, 2005, La collection, 2001) He creates a  poetic and baroque world, mixing hard  realism with dream-like scenes, black humour and total romanticism. This way he discovered the pleasure of inventing and telling stories

Inevitably then , the  combination of  the art of story -telling  with the art of creating pictures led  him to film-making, first and foremost shooting commercials for Kenzo parfums.

This fantastic adventure with Kenzo started more than 10 years ago during which he has created and shot  all the  perfume commercials for this label.  Unlike the usual cliches of luxury commercials, his films have a human touch, an aesthetic that constantly  plays with shade  and out–of-focus images, grain and light.

In 2011 he made his first feature film , Les poissons aussi rêvent de voler.