RUBBERSOUL FW 2012/13
To reinforce the concept with which the brand is facing the market, we, through the evolution of the initial idea, tried to catch and represent, by taking liquid form, situations and objects imprinted in the collective memory of human situations and inventions that, for better or worse, have changed the history of an era, and made this as we live it. It started off as a liquid, the liquid black rubber soul, the soul of the shoe becomes the soul of the facts and representations of objects such as statues. Statues of times, statues of objects, turning through the technique of morphing, makes us take the story, a story that ends in the present, represented by the shoe rubbersoul. The whole will be emphasized by the use of ambient sounds that contextualizes the events and objects represented.
rubbersoul.oxs.it
Produced by
Lab81
Art Direction
Valentino Bedini
Animation & 3D modeling
Francesco Pierpaoli
Post Production, Compositing & Visual FX
Lab81
Sound
Francesco Pierpaoli
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