The Spring Summer 2018 campaign gives shape to the world of "Il Bisonte". A world where the imagination of the Tuscan West, the different landscapes and iconic creations come together in an almost surreal setting. A daydream where the bags are the completion that surrounds them. The technique of hand drawing emphasizes the link between the journey of bison through Tuscany, the products and the idea that gave rise to the story.
Director: Valentino Bedini
Art Direction: Andrea Sopranzi & Maristella Ferraro (Lab81)
3D Generalist: Francesco Pierpaoli
Post Production: Lab81
Stills Photographer: Diego Pacenti (Lab81)
Storyboard: Andrea Sopranzi (Lab81)
Sound: Maristella Ferraro (Lab81)
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