The eyes see the source of an inspiration, they establish contact. They filter reality as they lay the groundwork for an idea to grow on. A creative process has begun and it is the mind which leads the game. It is the beginning of an interior journey. Carefully researched and innovative, but driven by passion. This is how a story is told, starting from the heart.
It is a journey charted by the search for the refined touch and the professional talent of skilled hands. Bringing an idea to life, backed by the strength of experience.
And the final product, the shoe, is nothing more than the natural accomplishment of a process that begins with an inspiration and which, through the mind, the heart and the hand, is transformed into a practical solution. It is a point of arrival that then becomes a new point of departure. Each time, with each new journey, there is a new story to invent.
Produced by
Lab81
Directed by
Valentino Bedini
Animation & 3D modeling
Francesco Pierpaoli
Post Production, Compositing & Visual FX
Lab81
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