Royal London "Goode times and bad"

As soon as Ed Mueller from VCCP got in touch about this campaign, we knew it would be a fantastic audio project to work on. The challenge with this spot created by Copywriter Chris Birch and Art Director Jonny Parker was to really immerse the audience and transport them on a journey from Medieval times right up to the present day.

Our mission was to create a complex soundtrack, magnifying the beautifully shot imagery (Nathan Price, Park Pictures). Funnily enough, sound libraries don’t have too many recordings from Medieval England, so we were presented with the perfect opportunity to set up GCRS Studio 8 as a foley stage, recording as many sounds as possible.

The crowd foley was created using a stereo pair of 416s and all the team at GCRS who ended up taking starring roles in the Medieval crowd recording. If you listen carefully you can hear them talking about the hot topics of groats and goats! Another example is the battle scenes, which were created by the boys here attacking each other and diving headlong onto a sofa, past the stereo pair of 416s, creating an awesome fly-by effect.
We took great care to ensure you could always hear the dialogue, whilst allowing the sound to add depth and flavour to the imagery. The final mix is a balance of a busy complex sound-bed and quirky, fun dialogue. We loved every minute!
Agency: VCCP
Director: Nathan Price
Creative Director: Marcus Woolcott
Copywriter: Chris Birch
Art Director: Jonny Parker
Production Company: Park Pictures