When 15 million people don't care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn't end with an empty bottle of Coca-Cola.
Advertising Agency: Grey, Dhaka, Bangladesh
Deputy Worldwide Chief Creative Officer: Per Pedersen
Chief Creative Officer: Syed Gousul Alam
Group Creative Director: Constantine Chew
Associate Creative Directors: Jaiyyanul Huq, Anam Biswas
Art directors: Jaiyyanul Huq, Akrum Hossain, Mayeesha Rabbani
Copywriters: Anam Biswas, Jaiyyanul Huq
Agency Producer: Manami Sunjia Hossain
General Manager: Abdullahil Maruf
Planning Manager: Bitop Das
Senior Strategic Planner: Ummiya Rahman
Operations Manager: Mahmudul Islam Danny
Event Co-ordinator: Shafiqul Islam
Media Planner: Kazi Rokon Uddin
Background Score: Anam Biswas, Raihan Firoz
Film Production Company: Half Stop Down
Producer: Mahzabin Reza
Executive Producer: Assaduzzaman Sokal
Production Head: Humayun Kabir
Director: Tanvir Ahsan
1st Assistant: Rubel Rony
2nd Assistant: Jonak
Production Manager: Salim
Software Production and Integration: Sketch IT
Project Manager: S.I. Bhuiyan Rumy
Quality Co-ordinator: Abdullah Zabir Bhuiyan
Project Supervisior: Md. Shafikul Islam
Electronics: Hamim Zakaria, Amzad Hossain
Programmer: Ahmed Tanveer, Md. Habibur Rahman
Head of Graphics: Faisal Rahman Rubence
Graphics Designer: Mahabubur Rahman
Hardware Production: Hexagon Communication Limited
Team Leader: Hasan Mohibur Reza Rubel
Production Detailing & Supervision: Golam Kibria Rana
Production team members: Sanjit, Sushanto, Biplob, Bhola, Milton, Kabir, Mizan, Nirob, Sayeduzzaman, Raton, Ranjan, Robo, Khair, Manuel
Published: April 2014
grey.com/apac/work/key/happiness-arcade/id/1472/
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