Imaginary Forces created this playful “Frames” commercial to showcase AT&T’s bundle services by having electronic devices seamlessly transform into other devices. Each device first separates then reassembles into a different one, while hands interact with each, revealing messages on the screens.
Designed & Produced by: Imaginary Forces (IF)
IF Director: Joan Lau
IF Executive Producer: Ben Apley
IF Head of Production: Claudina Mercado
IF Producer: Meredith Cherniack
IF Designer: My Tran
IF Modeler: Joshua Studebaker
IF Compositor: James Vogel
IF Animators: Josh Studebaker, Kevin Ferrara
IF Editor: Heath Belser
IF Coordinator: Dominick Guglielmo
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