Yves Geleyn continues the award winning Share Aware campaign for NSPCC and Leo Burnett UK. In this installment we follow Mia, voiced by comedic genius Catherine Tate, as she confidently navigates the outside world but then needs a bit more guidance in the murkier world of the internet. The campaign has been extremely successful in educating both children and their parents on how to confront the dangers of the web, as well as garnering praise throughout the advertising and educational industry for its effectiveness.
Production Co: Hornet
Director: Yves Geleyn
Executive Producer: Hana Shimizu
Head of Production: Greg Bedard
Development Producer: Kristin Labriola
Producer: Cathy Kwan
Supervising Technical Director: Sang-Jin Bae
Editor: Stephanie Andreou
Designer: Anna Bron
Storyboard Artist: Natalie LaBarre, Mark Pecoraro
Lead 2D Animator: Nivedita Sekar
2D Animators: Angela DeVito, Nicole LaCroix
Compositor: Xiao Xiao Tang
AUDIO
Sound Design : Nick Angell, Angell Sound
VO Artist: Catherine Tate
AGENCY: Leo Burnett London
Executive Creative Director: Chaka Sobhani
Executive Creative Director: Beri Cheetham
Creative Team: Alex Moore & Lewis Beaton
TV Producer: Serena Schellenberg
Client Service Director: Sarah-Jayne Ljungstrom
Account Director: Jessica Lyons
Planning Director: Frances Gibbs
Planner: Catherine Owen
CLIENT: NSPCC
Head of Marketing: Tessa Herbert
Online Safety Comms Manager: Hattie Fitzgerald
Brand Marketing Manager: Laura Murphy
Head of NSPCC & O2 Partnership: Amanda Azeez
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