Forget "cockadoodledoo." When this well-rested rooster from Hornet Director Peter Sluszka gets a good night's sleep on an eve mattress, it's high-octane yodeling that becomes the new rise & shine anthem of the ages. Created alongside adam&eveDDB, the spot marks a strategic shift for the UK online mattress brand and their first major branding push in France. It features an all-star array of offbeat ingredients: the cult-classic song "Hocus Pocus" by Focus, a hyper-tactile (and hyperactive) lineup of barnyard characters, a compellingly compact story progression with humorous driving energy, and an almost cinematic scope of stop motion production value.
Director Peter Sluszka
Client Eve Sleep
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Production Supervisor Dez Stavracos
Producer Trever Stewart
Associate Producer Nola Donkin
Editor Sam Stulin
Assistant Editor Hyeseung Kim
PreProduction
Storyboard Artist Sean Lattrell
Additional Storyboard Xenia Balashov
Character Designer Margaux Zinsner
Set Designer Benjamin Plouffe
Matte Painter Jennifer Ely
VFX Supervisor Matthew DeFranco
Compositor Lead Peter Fink
Additional Compositing Jeff Dragon
Motion Design Sam Stulin, Tyler West
Color Correct Honest Labor Color
Colorist Shawn King
Color Producer Alex Rochinski
Stop Motion
Line Producer Joel Kretschman
Director of Photography Ivan Abel
VFX Supervisor (On Set) Peter Fink
Motion Control Operator Richard Coppola
Art Director Tim McDonald
Animators Mikail Ekiz, Matt Somma, Matt Christensen
Gaffer Michael Yetter
BB Electric Chris Clarke
Key Grip Balz Beillmann
BB Grip Adam Lukens, Jeff Holcolmb
Fabricators Peter Erickson, Ilya Smelansky, Ben Kress, Laura Noveck, Gloria Guiterrez, Tiffany Chan, Troy Harrison, Olivia Taylor, Matt McGlade, Melissa Chow, Mikail Ekiz, Gage Holcomb, Rhiannon Platt, Koren Harpaz
Sculptors Ben Kress, Michael Lawrence, David Assel
3D Modeler Rachel Kwak
Audio
Sound Company Factory Sound
Sound Design Mark Hills
Agency Adam & Eve DDB
Creative Team Xander Hart
Creative Team Edward Usher
Creative Director Mark Lewis
Creative Director Matt Fich
Managing Director Paul Billingsley
Account Director Mitch Lovich
Account Manager Yael Genossar
Agency Producer Kreepa Naisbitt
Client Eve Sleep
CEO Cheryl Calverley
Managing Director France & Growth Charles Digby-Smith
Creative Director Caroline Smith
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