Salvation Army 'Fight for Good' - Battle

As the holiday season approaches, it is important to remember that it is not only a time for family and festivities, but also a time to find gratitude for what you have and compassion for those who have less. Moth embraces this message in the newest campaign for the Salvation Army through The Richards Group.
They wanted the entirety of each spot to feel like a contemporary storybook that was rooted in history while having modern design. For Moth, one of the key things to get right with the look of these spots was the balance between traditional and contemporary. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also be clearly talking about the present and situations that still resonate for individuals in 2017.
Moth prides themselves on using the beauty and poetry that animation and illustration can infuse into a narrative, creating work that appeals to a wide and diverse audience in an elegant and memorable way. We are left with an elegant tale full of kindness, generosity and tenderness that is all too needed in our current world.
Production Co: Hornet
Director: Moth Studio
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Eva Dahlqvist & Dez Stavracos
Editor: Daniele Baiardini & Stephanie Andreou
GUS:
Design: Moth Studio, Léonie Després, Manddy Wickens
Storyboards: Moth Studio
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup: Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd,
Mick O’Sullivan, Sabine Volkert.
CG Animation: Luke Carpenter, Luke Doyle
Compositor: Daniele Baiardini
Editing Assitance: Stef Roberts
EMMA:
Design: Moth Studio, Léonie Després, Manddy Wickens
Storyboards: Moth Studio
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Reg Isaac, Tucker Klein, Jennifer Zheng
Cleanup: Bianca Beneduci Assad, Carlos De Faria, Tyler DiBiasio, Lior Wolff-Epshtein, Anne-Louise Erambert, Anne Escot, Freya Hotson,
Tucker Klein, Harry Slinger-Thompson, Mick O’Sullivan, Jennifer Zheng
CG Animation: Luke Carpenter, Luke Doyle, Lindsay Horner
Compositor: Daniele Baiardini, Qian Shi
Editing Assitance: Stef Roberts
CHLOE:
Design: Moth Studio, Léonie Després, Manddy Wickens
Storyboards: Moth Studio
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Reg Isaac, Tucker Klein, Harry Slinger-Thompson
Cleanup: Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Matt Lloyd, Mick O’Sullivan,
Harry Slinger-Thompson, Lior Wolff-Epshtein
CG Animation: Luke Carpenter, Luke Doyle
Compositor: Daniele Baiardini, Qian Shi
Editing Assitance: Stef Roberts
MUSIC:
Composed, conducted and arranged by: Pierre O'Reilly
Orchestra contractor: James Fitzpatrick
Session Producer: James Fitzpatrick
Orchestra: The City Of Prague Philharmonic Orchestra
Recording Engineer: Jan Holzner
Vocals: Triona O'Neill
Piano: Pierre O'Reilly
Recording Engineer: Tom Bullen
Mixed and Mastered: Nick Taylor
SFX:
Sound Design: Box Of Toys Audio
POST PRODUCTION
Audio Engineer: Matt Cimino
Online Flame Artist: Mark Sullivan
Senior Producer: Jennifer Brannon
VO
Susan Eisenberg - William Morris Endeavor Entertainment-LA
CLIENT
The Salvation Army
Lt. Colonel Ron Busroe
AGENCY
The Richards Group
Brand Creative - CD/Art Director: Todd McArtor
Brand Creative - CD/Writer: Danny Bryan
Brand Creative - Art Director: Dan Case
Brand Creative - Writer: Tara Robinson
Broadcast Producer: Bridget Fontenot
Brand Management - Principal: Jon Lee
Brand Management: Cassidy Wren
Business Affairs: Anne Watkins