Malibu Rum - Bay Breeze

Hornet director David Luepschen collaborated with 360i for Malibu's “Because Summer” campaign. In this bold and bright spot that’s just in time for summer, Leupschen integrated modestly handcrafted backgrounds with live-action, 2-D animation and a touch of stop-motion for these short and very sweet clips that show the endless possibilities of the season.
CREDITS:
Director - David Luepschen
Art Director - Alex Mapar
Executive Producer - Hana Shimizu
Producers - Cathy Kwan, David Marks
Development Producer - Kristin Labriola 
Editor - Brad Gallant
LIVE ACTION 
DP - Eric Pinto
1st AD - David Marks
Production Supervisor - Sean Roberts
1st AC - Tom Erickson
 
Key Grip - Riad Deeb
BB Grip - Bliss Bussant
Gaffer - Haroun Ibn-Mock
Electric - Eric Corey
 
Art Department Lead - Caleb Gilbert
Art Department - 11th St. Workshop (Brenna Freestone, David Nordine, John Hartnell, Leif Nelson, Sasha Flimlin) 
 
Casting - Background Inc., Carmen Hand Models
Talent - Johnny Tyronne, Lauren Noble, Oscar Eli, Sonya Matejovic
Stylist - Linda Boykin
Stylist Assistant - Erika Warren
Shirt Designing - Sano Design Services
Manicurist - Gina Eppolito, Tori Huang
Food Stylist - Marilinda Hodgdon
Food Stylist Assistant - Warren Oatey
 
DIT - George Cullins
VTR - Jeff Reeves
Script Supervisor - Ariel Rosner, Melissa Yap-Stewart
Craft Service - Aarika Patel
Catering - My Kitchen Witch
Production Coordinator - Taylor Petry
Production Assistant Truck - Dwayne Medina, Tommy Kikos
Production Assistant Set - Cameron Davison, Dylan Shelton, Hannah Marks
POST PRODUCTION 
Supervising Technical Director - Sang Jin Bae
Compositor - Casey Drogin, Hillary Barton, Lee Gingold, Peter Fink
Colorist - Lee Gingold 
Production Coordinator - Erika Bettencourt
 
Sound Design & Mix: Hobo Music 
Music: APM Music
CLIENT - Malibu
Brand Director - Jennifer Gordon
Senior Brand Manager - Regan Clarke
Brand Manager - Claudia Caveda
AGENCY - 360i
Associate Creative Director - Greg Dalbey, Mike Lee
Art Director - Caitlyn Harsch
Copywriter - Erika Yost
Senior Content Producer - Lorraine Schaffer
Account Director - Nicole Rousseau
Account Manager - LC Staten
Senior Integrated Producer - Aleasha Mason