Engagement Insights®

Did you know that 95% of consumer decisions are made subconsciously? Or that emotional campaigns are more than twice as likely to generate very high ROI?
Traditional research works by asking people questions. Because the brain thinks about those questions, responses are inevitably distorted by all sorts of influences. This makes it impossible to measure what people really think, and helps to explain why consumer behaviour is extremely difficult to predict.
Until now.
Imagine if you could measure and fine tune the emotional and visual impact of your campaign imagery during production and BEFORE it runs to ensure your creative is as effective as possible. In a world-first for a creative production studio, our unique Engagement Insights® service does exactly that.
We've partnered with leading Neuromarketing experts Thom Noble and Darren Bridger of Neurostrata to create a service that enables us to provide deep insights and predictive analytics about consumer perception by measuring the visual impact, emotional engagement and fit-to-brand of campaign imagery.
Engagement Insights® allows you to measure emotional response at a subconscious level without directly questioning the respondent.
This means responses are unbiased and genuine - and this allows us to understand how even subtle differences to visual treatments can trigger different emotional responses. And we can produce and share rich, robust insights in just a few days. For years, we’ve taken pride in knowing we make your creative as impactful as it could possibly be. Now we can guarantee it.
Engagement Insights® is part of our DNA. It backs up our gut instinct and helps us to fine tune every project, without charge (unless, of course, you choose to opt out).
If you'd like to know more get in touch at Chris@saddingtonbaynes.com. Our CEO Chris Christodoulou would love to share our secret sauce and help you and your team 'get emotional'.