Client: Realm
Prod Co: Mainframe
Director: Mainframe
Audio: Wave Media Productions
Realm tasked us with creating this 40 second TVC promoting outlet shopping village Junction 32. The brief was to get away from the traditional message of cheaper goods and to present the experience as a fun and more relaxing day out at the shops. Working closely with Realm we wrote the script, storyboarded the edit and developed the visual treatment. Everything was modelled from scratch with the character animation for the crowds helped along using motion capture data from our friends at MoCapOne.
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