Where the Launch and “Show Me the Money” campaigns had raised awareness and showed off the built-in capabilities of the Nexus One, this campaign showed off how the third party apps for the Android OS could change the way people get content, like news and music. To demonstrate this, Google and TEAK first collaborated with some of the biggest news, social media and music content sites on the web to develop the apps. After the sites developed the apps, TEAK created rich media banners that demoed their capabilities. TEAK also did some page take-over versions of the app demo banners.
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