Using the multi-colored “X” as a visual centerpiece, TEAK created a multi-experience online launch campaign to create awareness and show off some of the capabilities of Google’s powerful new Nexus One smart phone.
Clicking on a YouTube bookmark to find entertaining and informative content has become second nature. So TEAK created a Nexus One YouTube Channel that served as a one-stop location where users could discover fun and educational pieces of the Nexus One’s amazing performance. The centerpiece of the YouTube Channel—and the campaign—was a unique 3D, X-shaped navigation gadget that housed video content. Content included a series of making-of documentary shorts (produced entirely by TEAK), visual demonstrations of the Nexus One’s built-in features and 3rd party applications and viral videos featuring the Nexus One
Beyond the YouTube page, to demonstrate some of the Nexus One’s most jaw-dropping features and apps, TEAK provided a series of takeover ad banners.
在T站说说你的看法～