To show off a new line of kid’s clothes, H&M set up and pulled off a massive—in size and cuteness—stunt in San Francisco’s Union Square. Dozens of kids wearing the new line suddenly broke into choreographed dance to the surprise (and cheers) of onlookers.
But what good is a massive stunt involving 55 kids dressed in H&M clothing suddenly breaking into dance in San Francisco’s Union Square if you don’t shoot it and post it on the web? Not much, so H&M’s agency, Mr. Youth tapped TEAK to direct and shoot the event (six cameras) and edit it (1 very late night) and have it ready to post 24 hrs after the event. The effort was worth it for everyone involved, as the video was a big viral hit.
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