Featuring NBA celebrities LeBron James, Kobe Bryan, Derrick Rose, and many more, these 2011 Playoff commercials were broadcast on ESPN, TNT, and prime time stations. We worked with Goodby, Silverstein and partners on finishing both a :30 and a :60 spot for the “Bobblehead Cometh” campaign. TEAK Smoke Artist Mark Everson did the color correction, compositing, and rotoscoping for the project, with additional roto by our After Effects team. These clever commercials use cutouts of sports celebrities to demonstrate how big this season of the NBA, and the 2011 Playoffs, is going to get. And by the way, that’s big. Very big.
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