In this rebrand for Norwegian commercial television channel TV3, we aimed to create a bold and contemporary update to all existing on and off-screen graphics.
We started by revising the existing logo to create a simpler, clearer, more refined design that retained the essence of the channels identity as well as being a modern, bold and easily recognisable mark. The entire channel branding stems from this new form which is at the heart of the new identity.
By utilising simple but elegant forms and a refined colour palette this identity brings the content into focus to create a design that is both consistent and flexible.
Client: MTG / TV3
Design, Direction & Animation: Racecar
Music: Universal
在T站说说你的看法～