Creative Direction/Copywriting: Isabelle Swiderski (Seven25)
Design/Production: Jay Grandin, Derek Pante (Giant Ant)
VO Casting/Direction: Leah Nelson (Giant Ant)
Sound Design: Ryland Haggis (Giant Ant)
Seven25, a design and typography agency in Vancouver, brought us in to visualize the story of their re-brand for the Canadian Payments Association. With the tight turnaround in mind, we limited our pallette to handful of icons, simple lines and text, and the pill-shaped component of their logo. The intent was to visualize the script in a mature, sober way that hinted at the high-tech evolution of the payments landscape.
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