We had the pleasure of diving into this great brief from Wieden+Kennedy Shanghai. We took inspiration from classic asian animation, building a rich 2D world full of detailed matte paintings topped with frame-by-frame character animation.
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CREDITS
Client: Nike
Agency: W&K Shanghai
Production Company: Republic Studios
Directed by Giant Ant
Executive Producer: Teresa Toews
Executive Creative Director: Jay Grandin
Creative Director: Eric Pautz
Head of Character Animation: Sitji Chou
Head of 2D Animation: Conor Whelan
Producer: Cory Philpott
Creative Direction: Sitji Chou
Art Direction: Eric Pautz
Animation Direction: Sitji Chou
Illustration: Eric Pautz, Sitji Chou, Esther Cheung, Joan Chung, Tristan Menard, Sanaa Agatha Coste, Colin Bigelow, Conor Whelan
Cel Animation: Sitji Chou, Esther Cheung, Louis Roba, Joan ChungClean Up Animation: Alex Murphy, Bruno Brasil, Aaron King, Margarita Rojas Lopez-Abadia, Fernanda Ribeiro
Compositing Lead: Conor Whelan
Compositing: Alex Murphy, Diego Maclean
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