IOC-FEA-PSA-2016RIO-Together-90sec-English-Mix

Every moment you have ever lived is taking you where you are meant to be. And together we can change the world. That's the message in this launch spot for the 2016 RIO Olympic games.
The Olympic Spirit burns in all of us. It’s a fire that shines bright in everything we do, everything we are. And everyday it fights to bring us together.
“The Olympic Movement is here to break down walls and build bridges, and through this emotive campaign we hope audiences will be inspired to learn more and see that together we can change the world.”
Versions of the spots in French, Spanish and Portuguese also launched with VOs by Juliette Binoche, Paz Vega and Tais Araujo, respectively.
The ads will air pretty much everywhere including regional TV buys and all related social media accounts.
Director and cinematographer Max Malkin helmed the spots; his credits include music videos from all your ’90s-’00s faves like Eminem, Green Day, The Beastie Boys and REM…but not Lenny Kravitz.
CREDITS
VML
Debbi Vandeven, Global Chief Creative Officer
Mike Wente, Executive Creative Director
John Godsey, Executive Creative Director
Stephen Martin, Group Creative Director
Matthew Dickman, Copywriter
Tyler Smith, Executive Producer
Erik Iversen, Senior Producer
Tomas Gonsorcik, Group Planning Director
Elizabeth Rowny, Managing Director, Team IOC
Charlotte Ford, Client Engagement Coordinator
Chris Gossens, Client Engagement Supervisor
Prettybird
Max Malkin, Director
Justine Madero, Line Producer
Rock Paper Scissors
Austyn Daines, Editor
Massive Music
Diederik van Middelkoop, Creative Director & Executive Producer
Company 3
Tom Poole, Colorist
International Olympic Committee
Daniela Negreda, Senior Director, Marketing
Melinda May, Head of Marketing
MUSIC
VML
Debbi Vandeven, Global Chief Creative Officer
Mike Wente, Executive Creative Director
John Godsey, Executive Creative Director
Stephen Martin, Group Creative Director
Tyler Smith, Executive Producer
Erik Iversen, Senior Producer
Jonathan Hecht, Music Supervisor
Tomas Gonsorcik, Group Planning Director
Elizabeth Rowny, Managing Director, Team IOC
Chris Furse, Executive Business Director
Brian Yamada, Chief Innovation Officer
Kolby Slocum, Executive Producer
Tamara Lund, Senior Producer
Anthony Ramirez, Producer
Massive
Diederik van Middelkoop, Creative Director & Executive Producer
Passyunk Productions
Ahmir Thompson (Questlove), Executive Producer
International Olympic Committee
Daniela Negreda, Senior Director, Marketing
Melinda May, Head of Marketing