The soundtrack for the films was produced by renowned US musician Questlove, who re-recorded the song “The Fire”, originally by Questlove and The Roots, with top recording artists from across the world: Lenny Kravitz, Nneka, Yuna, Diogo Nogueira and Corinne Bailey Rae.
In this spot, the IOC seeks to define itself to a public audience seeking truth and value. The voiceover for the PSA, recorded in English, Spanish, French and Portuguese, features cultural icons including Uma Thurman, Juliette Binoche, Paz Vega and Tais Araujo.
The spots will be aired around the world by the Olympic broadcast partners in the build-up to the Olympic Games Rio 2016. In addition to the campaign hub available at olympic.org/peace, social media activation is planned to start on Olympic Day, 23 June 2016, to support #OlympicPeace.
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