On the day of the premiere of Hush, a Finnish thriller, the film's poster came alive. The film poster had been widely distributed around Finland's largest cities in the week before the premiere. On 13.7.2012 the film stars stepped from the poster among the crowds of Helsinki, holding a bloody hammer. Just like in the poster. During their walk, they asked people "Would you be prepared to do kill for love?" The interviews were published in the webpages of Finland's largest daily tabloid.
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