The seasonal campaign takes inspiration from the popular Christmas compilation album format, using a selection of floor filling tracks to showcase M&S’ most loved ranges – from its cosy knitwear to stylish party outfits.
The upbeat ad retains the choreographed style of M&S’ Autumn/Winter campaign and has the feel of a music video as it moves through five product scenes, each accompanied by its own signature track. The products are showcased using a representative range of models of different shapes sizes and ages; helping inspire customers as to how they can wear the Christmas season’s latest looks.
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