The Markham family were lucky enough to receive the gift of real snow at their home – yes, actual snow – courtesy of TK Maxx, and now the family stars in the labels-for-less retailer’s latest behind-the-scenes TV spot, created by Wieden+Kennedy London.
Broadcasting from 13 December, the documentary-style film depicts the Markham family, along with their friends and neighbours, revelling in the unique White Christmas experience, making snow angels and having snowball fights, all thanks to TK Maxx.
Amanda Markham and husband David received an extra-special visit from a team of TK Maxx Snow Experts, who delivered eight cubic metres of real snow using film industry standard equipment, transforming their garden into a winter wonderland perfect for snowball fights, snowman building and a suitably jolly Christmas experience.
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