‘Any Field. Every Time’ A dramatic headline used by Nike for the Super Bowl 51 final. This film was shown in Nike’s Las Vegas store as a build up to the game, and as a celebratory piece post-match. It also appeared in the NFLX fan space in Houston. Abstract close-ups show letterforms pushing up through a liquid metal surface. As they rise they solidify and a bevel elegantly forges along the edge of the letters. The team colours are subtly reflected in the metal surface, linking the type to the hero athlete image at the end.
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